AND I WANTED TO ENSURE WE STAY TRUE TO THIS MESSAGE
When I set out to actually create this nude shoe line--after putting it off for years--I often thought of each and every way this brand can be more diverse, more inclusive and we have been working on just that--our number one mission was of course was shade diversity.
Here are all of the ways we are staying true to our core principle:
(1) Shade Diversity--Our 13 skin-tone shades was the most obvious focal point, after all, a huge percentage of women--namely, women of color--have a hard time walking into a store and finding a nude pump that actually matches their skin tone. We are proud to say we have the most nude shades on the market, period.
After completing my initial objective of shade diversity, my next focus was exploring other forms of diversity, and here is what we have been able to accomplish thus far:
(2) Socioeconomic Diversity-- Admittedly, our pumps and loafers are not "impulse buy" items, and often people do not have disposable income to spend on what some will consider "non-essential." But, every woman, regardless of their socioeconomic diversity, deserve a little luxury without breaking the bank. Our solution? Klarna & Shop Pay: clients can split their purchase into 4 interest-free payments, and we also offer free shipping/exchanges. #bankunbroken
(3) Size Diversity--All women, including our transgender sisters, deserve shoes that fit them...period. That is why we offer sizes 4 to 13, including half-sizes. #allwomenmatter
(4) Comfort Diversity--Some women can wear sky high heels, others are more comfortable in a nice kitten heel. We currently offer 3 heel heights, 105mm, 95mm and 50mm. Don't forget our loafer options, as well. In the spirit of inclusivity and diversity, we will be making an announcement on a new heel length soon. #watchthisspace
But now, I want to hear from YOU. What can we do, as a brand, to be more diverse and more inclusive?
Please leave a comment below to share your recommendation(s) with us!